Internship Activities Completed in Digital Marketing, Marketing Department, Pathao Limited

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Supervised by Ms. Shobnom Munira, Department of Business and Technology Management(BTM), Islamic University of Technology(IUT), Board Bazar, Gazipur-1704. Bangladesh. This report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Business and Technology Management, 2022.

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• Blog - Pathao. (2022). Retrieved 21 April 2022, from https://pathao.com/blog/ • Ridesharing Market | 2022 - 27 | Industry Share, Size, Growth - Mordor Intelligence. (2022). Retrieved 21 April 2022, from https://www.mordorintelligence.com/industry-reports/ridesharingmarket • The Story Behind Pathao’s Explosive Growth With Hussain M Elius, Founder and CEO, Pathao - Future Startup. (2022). Retrieved 21 April 2022, from https://futurestartup.com/2018/06/10/thestory-behind-pathaos-explosive-growth-with-hussain-m-elius/ • With 7.5m rides a month, ridesharing services take over Bangladesh. (2022). Retrieved 21 April 2022, from https://www.tbsnews.net/economy/75m-rides-month-ridesharing-services-take-overbangladesh-45453 • Target Audience Analysis: Everything Digital Marketers Need to Know. (2022). Retrieved 21 April 2022, from https://www.socialbakers.com/blog/target-audience-analysis-guide-everything-digitalmarketers-need-to-know

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