IUT Institutional Repository

IUT Institutional Repository is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.

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Recent Submissions

Driving Strategic Growth and Building Partnerships at Sheba Fintech Limited
(Department of Business and Technology Management(BTM), Islamic University of Technology(IUT), Board Bazar, Gazipur-1704, Bangladesh, 2025-10-25) Kamal, Chowdhury Tasfique
Enhancing Learning and Development Practices at United Commercial Bank PLC
(Department of Business and Technology Management(BTM), Islamic University of Technology(IUT), Board Bazar, Gazipur-1704, Bangladesh, 2025-10-25) Mahim, Nurut Tanvir Nur
Executive Summary United Commercial Bank (UCB) demands an interconnected network of branches; values the various financial services; and has extremely good customer trust, therefore, it is a well established commercial bank of Bangladesh privately owned. To ensure that it sustain its staff levels of competence and flexibility concerning the fluctuating needs of the banking industry, UCB has developed their Learning and Development Centre (LDC). The center houses a training and professional development center, and staffs at all levels receive corresponding direction, whether it is from a regulatory compliance or customer service or leadership, or digital banking devices standpoint. I have been assigned to complete an internship at Learning and Development Centre of UCB during the 12 weeks between 22 May, 2025 and 28 August, 2025. And it was my fortune to happen at this moment to watch first hand how a bank forms people, and how the learning programs are directed to the end of the business. I was involved in training support, program coordination, participant feedback and performance review. Both tasks allowed me to better see how the effectiveness of training can be determined and what can influence workers because of such initiatives. In my case with the internship, it was not an observation process; I had the opportunity to participate in the daily activities of the LDC. I had the opportunity to learn practically in the field of digital learning, evaluation of the training skill development rates of the employees, training evaluation. What matters most to me was to hear an account of rural branch experiences where the digital divide was still apparent and how current e learning and guidance solutions could eliminate the divide. This experience helped because I was able to match what I learned at school to real tasks during training and human resource development in companies. Even better, it gave me a chance to find out more about how a bank such as UCB invests in its human capital in order to remain efficient and competitive in the financial market.
Driving Strategic Growth and Building Partnerships at Sheba Fintech Limited
(Department of Business and Technology Management(BTM), Islamic University of Technology(IUT), Board Bazar, Gazipur-1704, Bangladesh, 2025-10-25) Kamal , Chowdhury Tasfique
Executive Summary Sheba Fintech works with micro, small, and medium enterprises (MSMEs) by providing innovative payment solutions and digital financial services that help business streamline transactions and expand their financial capabilities. To strengthen its market positioning and accelerate growth, the company introduced the Strategic Growth and Partnerships (SGP) function which plays a vital role in building collaborations and driving expansion into emerging markets. I completed a 4-month internship at Sheba Fintech Limited, specifically within the Strategic Growth and Partnerships department from 2nd February, 2025 to 31st May, 2025. A key focus of this report is on understanding Sheba Fintech’s strategies for fostering growth through key partnerships, new fintech product launches and market expansion initiatives. The report delves into various aspects of Sheba Fintech’s approach to strategic partnerships, including how the company integrates wallet services, payment solutions, and digital finance products through collaborations with financial institutions. I also explored trends in the fintech industry and how they influence Sheba Fintech’s growth, market positioning and partnership strategies. Moreover, the report analyzes challenges and potential risks that may impact the company’s ability to maintain a competitive edge in the fast-evolving fintech sector. The partnership initiatives along with its role in driving strategic growth of business and features has been discussed here. The core of this report is built on the hands-on experience I gained through participation in a variety of projects, mainly starting from pitching for partnerships and product rollouts to supporting market entry strategies. These practical experiences provided me with a deeper understanding of Sheba Fintech’s operations and contributed valuable insights into the company’s overall performance and strategic direction. Finally, the report concludes with practical recommendations for enhancing Sheba Fintech’s strategic growth and partnership approaches, aimed at further strengthening the company’s position in the fintech market. Overall, this internship provided me with invaluable learning experiences and gave me a comprehensive understanding of how a growing fintech company drives growth through strategic collaborations and innovative digital financial services.
Brand Marketing Practices in the Consumer Goods Sector at Farm Fresh, Akij Dairy Ltd.
(Department of Business and Technology Management(BTM), Islamic University of Technology(IUT), Board Bazar, Gazipur-1704, Bangladesh, 2025-10-25) Shiza, Shihab Sharar
Executive Summary This internship report presents a comprehensive overview of my three-month practical experience at Akij Dairy Ltd., a subsidiary of the Akij Group, conducted within the Marketing Department focusing on the Farm Fresh brand. The purpose of this internship was to bridge academic learning with real-world applications, providing firsthand exposure to professional marketing operations in the fast-moving consumer goods (FMCG) sector, specifically within the dairy industry of Bangladesh. The report begins with an introduction to Akij Dairy Ltd., detailing its growth trajectory from inception in the late 2000s to becoming a significant mid-tier competitor in the national dairy market. Key milestones include establishing a robust milk collection network, expanding into value-added dairy products such as UHT milk, yogurt, lassi, and ghee, and implementing marketing strategies that boosted brand recognition and sales growth in metropolitan regions. The company’s vision, mission, and core values emphasize quality, community engagement, and innovation principles that strongly influence its operations and brand positioning. Industry analysis, including SWOT, PESTEL, and Porter’s Five Forces, reveals both opportunities and challenges in Bangladesh’s dairy sector. Farm Fresh benefits from strong brand backing and quality products but faces limitations in market penetration compared to dominant competitors like Milk Vita, PRAN, and BRAC-Aarong. External factors such as rising health awareness, digital media expansion, and evolving consumer preferences create growth opportunities, while issues like raw milk supply constraints and competitive pricing pose challenges. My internship responsibilities included assisting in marketing campaigns, managing social media engagements, coordinating promotional events, and contributing to product visibility strategies. These activities enhanced my skills in brand communication, consumer behaviour analysis, and campaign planning. A significant learning outcome was understanding the correlation between theoretical marketing models and their practical implementation in a corporate setting. The final chapter outlines actionable recommendations for Farm Fresh, including expanding distribution to semi-urban areas, strengthening brand storytelling, increasing marketing investment for consumer trials, leveraging digital engagement, improving farmer support programs, and enhancing academic-industry collaboration for mutual benefit. These strategies aim to increase market share, brand loyalty, and long-term sustainability. This internship provided a valuable platform to apply academic knowledge in a real world business environment, deepening my professional competence and preparing me for future roles in marketing and brand management.
An Internship Experience In a Technical Departments at Jannat Fashion
(Department of Business and Technology Management(BTM), Islamic University of Technology(IUT), Board Bazar, Gazipur-1704, Bangladesh, 2025-10-25) Rahman, Md. Naimur