Product Innovation at Pathao Limited : Scaling Seamless : User Experience and Journey
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Supervised by
Dr. Mohammad Shamsu Uddin,
Associate Professor,
Department of Business and Technology Management(BTM),
Islamic University of Technology(IUT),
Board Bazar, Gazipur-1704, Bangladesh.
This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration in Technology Management, 2025