Marketing Strategy of a New Cement Product in a Competitive Market A Case Study on Dhalai Special Cement
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Department of Business and Technology Management(BTM), Islamic University of Technology(IUT), Board Bazar, Gazipur-1704, Bangladesh
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Supervised by
Ms. Fatima Meher,
Junior Lecturer,
Department of Business and Technology Management(BTM),
Islamic University of Technology(IUT),
Board Bazar, Gazipur-1704, Bangladesh
This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration in Technology Management, 2025