Strategic Communications and Digital Infrastructure in Global Brand Management Insights from HSBC Bangladesh

Abstract

Executive Summary This report is a compilation of my observations, understanding, and learnings during my six month internship in the ‘Group Communications & Brand’ department at HSBC Bangladesh. Over the course of these months, I got to experince the professional culture of one of the world’s largest multinational financial insitutions. And being placed in a strategic function, my exposure ranged from routine operational tasks, to cross-functional projects, to even assisting in tactical external events. These involvements really helped me gain hands on knowledge beyond my academics, and apply my coursework in the practical world. Plus, to be surrounded by industry leaders was another learning in itself. To be able to absorb so much knowledge from them in a daily basis has further helped me hone my interpersonal skills. Lastly, my association in the brand team was a unique oppurtunity for me to closely observe digital management, and understand how global brands are keeping up with the social shift. Here I have also shared my views on improving the systems in place. Overall, this detailed account aims to provide a glimpse into the world of corporate communications, brand, and digital transformation.