Revolutionizing Mobile Recharges: An Insight into bKash’s Telecom Strategy

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dc.contributor.authorSultana, Marzan
dc.date.accessioned2026-05-21T09:29:33Z
dc.date.issued2025-10-25
dc.descriptionSupervised by Ms. Farjana Nasrin, Assistant Professor, Department of Business and Technology Management(BTM), Islamic University of Technology(IUT), Board Bazar, Gazipur-1704, Bangladesh This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration in Technology Management, 2025
dc.identifier.citation• Bangladesh Bank. (2024). Mobile financial services (MFS) data – February 2024. Retrieved from https://www.bb.org.bd/ • Bangladesh Telecommunication Regulatory Commission. (2024). Internet subscribers and mobile usage reports. Retrieved from https://www.btrc.gov.bd/ • bKash Limited. (2024). Annual Report 2023–24. Retrieved from https://www.bkash.com/ • Chowdhury, M. S. R., & Habib, M. M. (2023). Exploring the impact of mobile financial services on consumer satisfaction in Bangladesh: A study on bKash users. Journal of Business https://doi.org/10.xxxxxxx and Technology, 18(2), 121–135. • Hossain, T., & Akter, S. (2022). Digital financial services in Bangladesh: A comparative analysis between bKash and Nagad. International Journal of Business and Management, 10(1), 45–58. • Islam, M. T., & Alam, M. M. (2023). Consumer behavior in mobile recharge through MFS platforms: Evidence from urban Bangladesh. Journal of Marketing Research and Case Studies, 5(3), 62–79. • Rahman, M., & Karim, R. (2021). The role of strategic marketing in MFS competition: Case of bKash vs. Nagad. Proceedings of the International Conference on Financial Inclusion and Digital Banking, Dhaka, Bangladesh, December 2021. • Rahman, S., & Sultana, N. (2022). Adoption of mobile financial services: A behavioral analysis of Bangladeshi youth. South Asian Journal of Business and Management Cases, 11(1), 29–40. https://doi.org/10.xxxxxxx • The Business Standard. (2024, March 12). bKash maintains top position with 53% MFS market share. Retrieved from https://www.tbsnews.net/ • UNCTAD. (2023). Digital economy report: Trends in e-commerce and digital finance in emerging markets. United Nations Conference on Trade and Development. Retrieved from https://unctad.org/ • Zaman, A., & Nahar, S. (2020). Mobile money and rural connectivity: Transforming financial behavior in Bangladesh. Asian Journal of Development Studies, 14(4), 101–118.
dc.identifier.urihttps://repository.iutoic-dhaka.edu/handle/123456789/2505
dc.language.isoen
dc.publisherDepartment of Business and Technology Management(BTM), Islamic University of Technology(IUT), Board Bazar, Gazipur-1704, Bangladesh
dc.titleRevolutionizing Mobile Recharges: An Insight into bKash’s Telecom Strategy
dc.typeTechnical Report

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