Operational Overview of Step Group of Industries Ltd.

Abstract

This report is the summary of the 3 months internship program starting from 9th November, 2021 till 9th February, 2022 at Step Group of Industries Ltd. I was recruited as an intern at the Digital Marketing Department of Step Footwear at the corporate head office of Step group of Industries Ltd.

Step Group of Industries is an emerging business group providing industrial as well as consumer products. The company was previously recognized as Baly Group of Industries which was well known for Baly Keds’ in the 90s. Now the company is providing Footwear, Adhesive, Plastic Shoe Last, Micropak PE Sheets and kids’ wear. During my internship, I was assigned to one of their major sister concerns Step Footwear.

The report has been prepared based on my experience gathered during the tenure of my internship at Step Footwear. It is a reflection-based report which includes my learnings from day-to-day activity in this organization. The report mainly portrays my assigned duties, activities, learnings etc. by contrasting them to the theoretical learning from Business and Technology Management.

The first section of the report mainly discusses the overview of the company where a brief overview of the company along with its mission, vision is given. After that, detailed industry analysis has been done by the help of 3 different methods – Porter’s 5 Forces Model, PESTLE Analysis and SWOT Analysis. Later, all the relevant content of my internship experience such as my assignments as an intern, analysis of my duties contrasting to my theoretical knowledge, work interaction with supervisors, learnings from industrial visits and finally the findings of this report are given precisely along with proper examples and explanation.