Digital Marketing, Content Strategy, and Lead Generation in a Global Context at Get Levrg

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Department of Business and Technology Management(BTM), Islamic University of Technology(IUT), Board Bazar, Gazipur-1704, Bangladesh

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Supervised by Ms. Farjana Nasrin, Assistant Professor, Department of Business and Technology Management(BTM), Islamic University of Technology(IUT), Board Bazar, Gazipur-1704, Bangladesh This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration in Technology Management, 2025

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1. Bangladesh Association of Software and Information Services (BASIS). (2023). Annual Report 2023. from https://basis.org.bd/publication 2. Deloitte. (2022). Global Outsourcing Survey 2022. from https://www2.deloitte.com/global/en/pages/operations/articles/global-outsourcing survey.html 3. Globenewswire. (2025, January 21). 2X Makes Strategic Investment in Get Levrg to Expand Scalable Marketing-as-a-Service Solutions. from https://www.globenewswire.com/news-release/2025/01/21/3012745/0/en/2X Makes-Strategic-Investment-in-Get-Levrg-to-Expand-Scalable-Marketing-as-a Service-Solutions.html 4. Get Levrg. (2025). About Us. from https://getlevrg.com/about/ 5. Get Levrg. (2025). The Get Levrg Effect – Transforming Challenges into Growth. from https://getlevrg.com/the-get-levrg-effect-transforming-challenges-into growth/ 6. Get Levrg. (2025). Partner Pulse Program. from https://getlevrg.com/partner pulse/ 7. Get Levrg. (2025). Ambassadors Club. from https://getlevrg.com/ambassadors club-2/ 8. Oxford Internet Institute. (2022). Online Labour Index. from https://ilabour.oii.ox.ac.uk/online-labour-index/ 9. 6sense. (2025). Agency Partner – Get Levrg. from https://6sense.com/partner/get levrg/ 10. World Bank. (2022). Digital Economy Report. from https://www.worldbank.org/en/topic/digitaldevelopment/publication/digital economy-report

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